So, what do we do? There is a way out. If we all adopted a diet where we ate a lot less meat and dairy the resulting reduction in methane being emitted would balance out the reduction in sulphur in the atmosphere, meaning that we might just manage to avoid the “catastrophic” bit I mentioned earlier. It would also free up land to use to grow plants for us to eat – eating a plant based diet is SO much better for the environment and uses SO much less land than meat and dairy that there would be enough land to be completely self sufficient in food grown in this country, AND to leave plenty of land left over for rewilding – to prevent the mass extinctions otherwise certain to happen in the natural world and to enhance our own quality of life and wellbeing.
So, I’ve decided to offer a 10% reduction to all card carrying members of The Vegan Society on production of their membership card, on all spends of £20 or more. This isn’t because I hate non vegans, in fact they are my favourite customers as I am all about encouraging people to move away from meat and dairy. But I now accept that our backs are up against the wall, there is no more time to waste waiting for politicians to do something. We all need to eat less meat – if you're starting to do that then Tod Almighty can help you to find plenty of delicious plant-based food. And if you are able to commit to a completely plant-based diet then I’m very happy to be able to give you a small thankyou. On behalf of my children and grandchildren.